pathfol.com

For product managers

A product manager portfolio made of decisions, not screenshots.

Product managers have no artefact to show. The work is in the decisions. Upload a CV, then use the page to say what you owned, what you chose, and what it changed.

Create your profileOpen the example

Example

What the finished page looks like.

A made-up product lead, shown in the Bloom template. Sofia Alvarez is not a real person.

In bloom · Mexico City

SofiaAlvarez

Product lead on Notion AI onboarding

Sofia Alvarez
17+years experience
1projects shipped
3companies
2milestones

Roots

Sofia ships products that already have a market. Mercado Pago in Mexico, Uber Eats after Sloan, and the first-run experience around Notion AI.

The vine

Everything that took root.

  1. Education

    2009-2014

    B.S. Industrial and Systems Engineering

    Tecnológico de Monterrey · Monterrey

    Ingeniería Industrial y de Sistemas at Tec de Monterrey. Capstone on queue times for a campus service desk.

    • Campus Monterrey
    OperationsStatisticsTecnológico de Monterrey ↗

  2. Work

    2014-2017

    Associate Product Manager

    Mercado Libre · Mexico City

    Associate product manager on Mercado Pago in Mexico. In-person payments for merchants: the QR code a buyer scans at the counter.

    • Shipped Mercado Pago QR for Mexican merchants
    • Defined the receipt screen a cashier could read in a shop
    PaymentsSMBProductMercado Pago México ↗

  3. Achievement

    2016-2016

    Mercado Pago QR in Mexico

    Mercado Pago · Mexico City

    Mercado Pago’s QR let a buyer pay a Mexican merchant from the Mercado Pago app. Sofia owned the merchant setup flow.

    • Merchant activation measured in the first week of the pilot
    QR paymentsMercado Pago ↗

  4. Education

    2017-2019

    MBA

    MIT Sloan School of Management · Cambridge, Massachusetts

    MBA at MIT Sloan. Enterprise Management track, with a product lab on marketplace liquidity.

    • Enterprise Management track
    StrategyMarketplacesMIT Sloan ↗

  5. Work

    2019-2022

    Product Manager, Uber Eats

    Uber · Mexico City

    Product manager for Uber Eats in Mexico. Restaurant onboarding and the pickup instructions a courier sees on the street.

    • Shortened restaurant onboarding for new Eats partners in Mexico City
    • Rewrote pickup notes so couriers could find a counter without calling
    MarketplacesLogisticsOnboardingUber Eats ↗

  6. Course

    2021-2021

    Product Strategy

    Reforge · Remote

    Reforge’s Product Strategy program, taken while at Uber. Used the retention work on a cohort of new Eats restaurants.

    RetentionStrategyReforge ↗

  7. Work · Now

    2022-Now

    Product Lead

    Notion · Mexico City

    Product lead on first-run for Notion AI. The empty page, the first prompt, and the moment a new person understands the assistant is in the document.

    • Owns onboarding for Notion AI’s public release
    • Shipped localized empty states for Spanish-language workspaces
    AI productOnboardingWritingNotion AI ↗

  8. Achievement

    2023-2023

    Notion AI public release

    Notion · Mexico City

    Notion AI opened to the public in early 2023. Sofia led the onboarding path: the first prompt, the examples, and the upgrade screen.

    • Spanish empty states shipped in the same release window
    LaunchNotion AI ↗

What grew

Raised from seed.

2024

Andén

Independent · Mexico City

A wayfinding study of the Mexico City Metro. Station names, line colors, and the signs a visitor actually reads on the platform.

  • Field notes from Línea 1, Línea 2, and Línea 3
WayfindingResearchMetro CDMX ↗

In the soil

  • Strategy
  • Marketplaces
  • Onboarding
  • Operations
  • Statistics
  • Payments
  • SMB
  • Product
  • QR payments
  • Logistics
  • Retention
  • AI product

Sofia Alvarez

What belongs on it

Five things a reviewer looks for.

  1. 01

    What you owned

    The product or the area, the size of the team, and who you reported to. Scope is the first thing an interviewer tries to work out.

  2. 02

    One decision per role

    A bet you made, the option you turned down, and why. This is the nearest thing a product manager has to a work sample.

  3. 03

    Outcomes with the metric named

    Activation, retention, revenue, time to ship. Name the metric and the direction, even when the exact figure has to stay private.

  4. 04

    Launches as milestones

    A dated launch on the timeline shows pace. Three launches in two years reads differently from one.

  5. 05

    How you work with design and engineering

    A short story in your own words. It is what the hiring manager will ask the references about.

  6. Leave out

    • Screenshots of the interface with no word on your part in it.
    • Framework names in place of what you actually did.
    • Roadmaps and internal documents. Describe them, do not post them.

Where the page comes from

Start from what you already have.

CV as a PDF

Roles, companies, dates, and education are read from the file. A LinkedIn profile saved to PDF works.

Wellfound or another public page

Startup roles and a bio can be added from a Wellfound profile or any public page about you.

Milestones and achievements

Launches, promotions, and results are added by you and sit on the timeline next to the roles they belong to.

The three steps are on the homepage. The price is on the pricing page.

Questions

Do product managers need a portfolio at all?

It is not required the way it is for designers. It helps when your CV undersells the work: a link with decisions and outcomes gives an interviewer something to ask about.

Can I keep numbers private?

Yes. You write the outcomes yourself, so you choose how precise they are.

Will a draft be visible to anyone?

No. A draft is private until you mark the timeline as right and publish.

What does it cost?

Publishing is free, with a small “Made with pathfol.com” bar on the page. One payment of $29 removes it. There is no monthly charge.

Bring a CV. Leave with a link.

The draft is private until you say it is right. Publishing is free on pathfol.com.

Create your profile

Also for: web developers, designers, data analysts, marketers.