pathfol.com

For marketers

A marketing portfolio that reads like a career, not a slide deck.

A portfolio deck gets attached, forgotten, and goes out of date. A link stays current. Upload a CV, add the campaigns and results worth showing, and send one page that works on a phone.

Create your profileOpen the example

Example

What the finished page looks like.

A made-up brand director, shown in the Gallery template. Léo Moreau is not a real person.

Gallery · Paris

Léo Moreau

Brand director for Louis Vuitton

Léo Moreau

Léo Moreau

Paris

17+

years experience

1

projects shipped

3

companies

2

milestones

Wall text

Léo shapes how a house speaks in public. Strategy at Publicis, brand for Airbnb in France, and now the campaigns that carry Louis Vuitton out of Avenue Montaigne.

On the wall

Maison Index

Project · 2023-Now

A private index of how LVMH maisons describe themselves in public: one page per house, updated when a campaign changes the line.

ResearchWritingLVMH

Catalog

  1. 01

    Master in Communication

    Education · Sciences Po · Paris

    École de la communication at Sciences Po Paris. Memoir on how luxury houses use the fashion show as a media object.

    • School of Communication, Sciences Po Paris
    StrategyWritingSciences Po
    2009-2012
  2. 02

    Strategic Planner

    Work · Publicis Conseil · Paris

    Planner at Publicis Conseil. Brand platforms for French consumer clients, from the brief through the line the film had to carry.

    • Wrote the platform for a national retail relaunch
    • Sat with creative and media on the same team
    PlanningBrandPublicis Groupe
    2012-2016
  3. 03

    Brand Manager, France

    Work · Airbnb · Paris

    Brand manager for Airbnb in France. Launched Experiences locally and kept the brand voice consistent across host stories and paid media.

    • Led the French rollout of Airbnb Experiences
    • Built the host-story series used in French campaigns
    BrandCampaignsEMEAAirbnb
    2016-2019
  4. 04

    Airbnb Experiences in France

    Achievement · Airbnb · Paris

    Airbnb Experiences launched in 2016. Léo ran the French brand launch: the hosts, the film, and the paid placements in Paris.

    • Launch film shot with three Paris hosts
    LaunchFilmAirbnb
    2016-2016
  5. 05

    Brand Director

    Work · Louis Vuitton · Paris

    Brand director at Louis Vuitton, inside LVMH. Campaigns, collaborations, and the rules for how the name appears outside the store.

    • Owns brand guidelines for global collaborations
    • Coordinated the public brand system for the Louis Vuitton × Nike Air Force 1 release in June 2022
    LuxuryCollaborationsGuidelinesLouis VuittonLVMH
    2019-Now
  6. 06

    Marketing & Business Development

    Course · HEC Paris Executive Education · Jouy-en-Josas

    A short executive program at HEC Paris, taken during the first year at Louis Vuitton. How a maison grows a clientele without diluting the name.

    Luxury managementHEC Paris
    2020-2020
  7. 07

    Louis Vuitton × Nike Air Force 1

    Achievement · Louis Vuitton · Paris

    The Louis Vuitton × Nike Air Force 1, designed with Virgil Abloh’s studio, was released in June 2022. Léo ran the brand guidelines for the drop.

    • Release dated June 2022
    CollaborationLouis Vuitton
    2022-2022

Materials

Writing · Brand · Strategy · Planning · Campaigns · EMEA · Launch · Film · Luxury · Collaborations · Guidelines · Luxury management

Léo Moreau

What belongs on it

Five things a reviewer looks for.

  1. 01

    Campaigns with a result attached

    Reach, sign-ups, revenue, or cost per lead. One honest number per campaign. If the number is confidential, give the direction and the scale.

  2. 02

    Your part in it

    Strategy, copy, media buying, or managing the agency. Marketing work is shared work, and the reader wants to know which piece was yours.

  3. 03

    The brands, in order

    A clear timeline of where you worked and when. It is the first thing a recruiter checks against LinkedIn.

  4. 04

    Links to live work

    A landing page, a film, a newsletter archive. Work that can be opened is trusted more than work that is described.

  5. 05

    A short point of view

    Two or three sentences on how you approach the job. It is what separates two candidates with the same titles.

  6. Leave out

    • Vanity metrics with no context. Impressions alone say very little.
    • Every channel you have ever touched.
    • Client logos you do not have permission to show.

Where the page comes from

Start from what you already have.

CV as a PDF

Roles, companies, dates, and education are read from the file. A LinkedIn profile saved to PDF works.

Any public page

An agency bio, a personal site, or a speaker page can add projects and milestones the CV does not mention.

A card for sharing

Each page gets a career card image with your name, headline, and a few numbers from the timeline, so the link looks finished when you post it on LinkedIn.

The three steps are on the homepage. The price is on the pricing page.

Questions

Can I show campaign images and video?

You can add photos to the page. Films and long case studies are linked from it, not hosted on it.

Does it work for freelancers and consultants?

Yes. Clients go on the timeline the same way employers do, and overlapping dates are fine.

How long does it take?

Most of the time goes into checking the dates and writing the short story. The import and the layout are done for you.

What does it cost?

Publishing is free, with a small “Made with pathfol.com” bar on the page. One payment of $29 removes it. There is no monthly charge.

Bring a CV. Leave with a link.

The draft is private until you say it is right. Publishing is free on pathfol.com.

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