pathfol.com

For designers

A designer portfolio for the part your case studies leave out.

Case studies show how you think. A hiring manager also wants the plain facts: where you worked, for how long, and on what. This page puts that career in one link, and points to the case studies you already have.

Create your profileOpen the example

Example

What the finished page looks like.

A made-up design lead, shown in the Prism template. Jonas Berg is not a real person.

Prism · Stockholm

JonasBerg

Design lead for the Klarna checkout

Jonas Berg

18+

years experience

1

projects shipped

3

companies

1

milestones

Spectrum

Jonas designs products people already have open. The path runs from Spotify’s listening surfaces, through IKEA’s digital home, to the Klarna checkout that finishes on a phone.

Facets

  1. 01 · Education

    2008-2012

    BFA Graphic Design & Illustration

    Konstfack · Stockholm

    University of Arts, Crafts and Design. A bachelor’s in graphic design built on editorial systems, posters, and how type holds a page.

    • Degree show on timetable design for public transit
    TypographyEditorialKonstfack ↗

  2. 02 · Education

    2012-2013

    Digital Experience Design

    Hyper Island · Stockholm

    A year at Hyper Island learning to take a graphic system into a product: research, prototyping, and shipping with a team.

    • Industry project with a Swedish media client
    PrototypingResearchHyper Island ↗

  3. 03 · Course

    2013-2013

    Accessibility: How to Design for All

    Interaction Design Foundation · Remote

    Taken during Hyper Island. Contrast, focus order, and how a listening interface still works if you cannot see the album art.

    AccessibilityInteraction Design Foundation ↗

  4. 04 · Work

    2013-2018

    Product Designer

    Spotify · Stockholm

    Product designer on the listening experience in Stockholm. Home, album pages, and the campaign system that became Spotify Wrapped.

    • Designed album and playlist surfaces used in the mobile app
    • Core designer on Spotify Wrapped 2017
    ProductMobileBrandSpotify ↗

  5. 05 · Achievement

    2017-2017

    Spotify Wrapped 2017

    Spotify · Stockholm

    Wrapped is Spotify’s year-in-review, first shipped in 2016. Jonas designed the 2017 story format: one listening stat per card, built to be screenshotted.

    • Story cards sized for Instagram stories
    CampaignMotionSpotify ↗

  6. 06 · Work

    2018-2021

    Senior Digital Designer

    IKEA · Malmö

    Senior designer with IKEA Digital. The planning tools in the IKEA app: room measurement, product lists, and the path from a sofa to a store.

    • Redesigned the shopping list so a room plan survived a store visit
    • Paired the digital team in Malmö with range owners in Älmhult
    RetailiOSService designIKEA ↗

  7. 07 · Work

    2021-Now

    Design Lead

    Klarna · Stockholm

    Design lead for checkout. Pay now, pay later, and the in-app card, drawn so the last step of a purchase is obvious.

    • Leads the design system for Klarna’s online checkout
    • Shipped the smoother pay-in-4 selection on mobile web
    CheckoutDesign systemsLeadershipKlarna ↗

  8. 08 · Project

    2022-2023

    Linje

    Independent · Stockholm

    A personal map of Storstockholms Lokaltrafik. Transit lines drawn as a graphic system, the project he started at Konstfack and finished a decade later.

    • Uses the public SL network as the subject, not the official map
    CartographyTypographySL ↗
TypographyEditorialPrototypingResearchAccessibilityProductMobileBrandCampaignMotionRetailiOS

Jonas Berg

What belongs on it

Five things a reviewer looks for.

  1. 01

    Your role on each project, in one line

    “Design lead, two designers, checkout redesign” tells a reviewer more than a hero image. Team size and your part in it are the first things people look for.

  2. 02

    Three projects, not thirty

    Pick the work you want more of. A UX designer applying for product roles should lead with product work, even if the brand project looks better.

  3. 03

    What changed because of the work

    A number if you have one, a decision if you do not. “The team shipped the second option” is an outcome too.

  4. 04

    Links out to the full case studies

    Keep the long write-ups where they live, on Behance, Notion, or your own site. This page is the short version that gets someone to click through.

  5. 05

    A photo and a short story

    Design hiring is personal. Two or three sentences about how you work, written by you, are worth the space.

  6. Leave out

    • Student work, once you have two years of paid work.
    • Tool lists. Figma is assumed.
    • Process diagrams that could belong to any project.

Where the page comes from

Start from what you already have.

CV as a PDF

Roles, studios, dates, and education are read from the file. A LinkedIn profile saved to PDF works the same way.

Behance or your own site

Add the public page and its projects are pulled into the draft, with links back to the originals.

Fifteen templates

Each template has its own type, color, and motion, and you can switch between them without re-entering anything. Pick the one that sits well next to your work, not the loudest.

The three steps are on the homepage. The price is on the pricing page.

Questions

Is this a replacement for my case study site?

No. It does not host long case studies. It is a career page: roles, projects, and a story, with links to the full work. Many designers send both.

Does it work for UX, product, and graphic designers?

Yes. The page is built from your roles and projects, so it follows whatever your career has been. The example on this page is a product design lead.

Can I change how it looks?

You choose one of fifteen templates and an accent color. The layout inside a template is fixed, which is the point: the page is ready in minutes.

What does it cost?

Publishing is free, with a small “Made with pathfol.com” bar on the page. One payment of $29 removes it. There is no monthly charge.

Bring a CV. Leave with a link.

The draft is private until you say it is right. Publishing is free on pathfol.com.

Create your profile

Also for: web developers, data analysts, marketers, product managers.