Aurora · San Francisco
AlexMorgan
Product Designer & Creative Technologist
12+
years experience
2
projects shipped
3
companies
1
milestones
About
I turn complex ideas into simple, beautiful products.
Build tools that make a team feel like they are in the same room.
“Alex makes the complicated path feel obvious, then makes it beautiful.
The path
Every stretch of the road.
8 chapters
01 · Education
2014-2018
BFA Graphic Design
Rhode Island School of Design · Providence
A design degree built on type, systems, and how a page holds an idea. Thesis on tools that explain themselves.
- Degree project on interface language for first-time makers
02 · Work
2020-2022
Product Designer
Dropbox · San Francisco
First product role, on the sharing surfaces people use every day. Comments, previews, and the moment a file becomes a conversation.
- Shipped a preview that kept layout decisions visible on a phone
- Paired with engineering on the comment model for shared folders
03 · Work
2022-2024
Product Designer
Figma · San Francisco
Joined the multiplayer team. The work was presence: who is here, what they are holding, and how a file feels like one room.
- Designed follow mode for a room full of cursors
- Set the visual language for live selection
04 · Work · Now
2024-Now
Founder
Northline · San Francisco
Founded a studio for tools that sit between writing and design. The first product is Lumen, a surface for product decisions.
- Incorporated the studio in 2024
- Shipped Lumen to the first design teams in 2025
05 · Achievement
2025-2025
Launched Lumen
Northline · San Francisco
Lumen opened to its first teams. A place to write the decision, show the screen, and keep both in one thread.
- First dozen teams onboarded in the opening month
07 · Project
2023-2024
Room
Independent · San Francisco
An open prototype of shared cursors, written to explain presence without using a company’s code.
- Write-up of cursor smoothing and late-joiner state
08 · Course
2019-2019
Type@Cooper
The Cooper Union · New York
A summer of drawing letters. It still shows up in how a product names itself.
Type designThe Cooper Union ↗
Moments
2019
My first product launch
2023
Joined a new company
2025
Built my first SaaS product
Skills
- TypeScript
- Product
- Typography
- Editorial
- Systems
- Figma
- Prototyping
- Multiplayer
- Design systems
- Founding
- Launch
- React
Off the clock
Film photography · Type design · Cycling · Independent magazines