In bloom · Mexico City
SofiaAlvarez
Product lead on Notion AI onboarding
Roots
Sofia ships products that already have a market. Mercado Pago in Mexico, Uber Eats after Sloan, and the first-run experience around Notion AI.
The vine
Everything that took root.
Education
2009-2014
B.S. Industrial and Systems Engineering
Tecnológico de Monterrey · Monterrey
Ingeniería Industrial y de Sistemas at Tec de Monterrey. Capstone on queue times for a campus service desk.
- Campus Monterrey
Work
2014-2017
Associate Product Manager
Mercado Libre · Mexico City
Associate product manager on Mercado Pago in Mexico. In-person payments for merchants: the QR code a buyer scans at the counter.
- Shipped Mercado Pago QR for Mexican merchants
- Defined the receipt screen a cashier could read in a shop
Achievement
2016-2016
Mercado Pago QR in Mexico
Mercado Pago · Mexico City
Mercado Pago’s QR let a buyer pay a Mexican merchant from the Mercado Pago app. Sofia owned the merchant setup flow.
- Merchant activation measured in the first week of the pilot
QR paymentsMercado Pago ↗Education
2017-2019
MBA
MIT Sloan School of Management · Cambridge, Massachusetts
MBA at MIT Sloan. Enterprise Management track, with a product lab on marketplace liquidity.
- Enterprise Management track
Work
2019-2022
Product Manager, Uber Eats
Uber · Mexico City
Product manager for Uber Eats in Mexico. Restaurant onboarding and the pickup instructions a courier sees on the street.
- Shortened restaurant onboarding for new Eats partners in Mexico City
- Rewrote pickup notes so couriers could find a counter without calling
Course
2021-2021
Product Strategy
Reforge · Remote
Reforge’s Product Strategy program, taken while at Uber. Used the retention work on a cohort of new Eats restaurants.
Work · Now
2022-Now
Product Lead
Notion · Mexico City
Product lead on first-run for Notion AI. The empty page, the first prompt, and the moment a new person understands the assistant is in the document.
- Owns onboarding for Notion AI’s public release
- Shipped localized empty states for Spanish-language workspaces
Achievement
2023-2023
Notion AI public release
Notion · Mexico City
Notion AI opened to the public in early 2023. Sofia led the onboarding path: the first prompt, the examples, and the upgrade screen.
- Spanish empty states shipped in the same release window
LaunchNotion AI ↗
What grew
Raised from seed.
Andén
Independent · Mexico City
A wayfinding study of the Mexico City Metro. Station names, line colors, and the signs a visitor actually reads on the platform.
- Field notes from Línea 1, Línea 2, and Línea 3
In the soil
- Strategy
- Marketplaces
- Onboarding
- Operations
- Statistics
- Payments
- SMB
- Product
- QR payments
- Logistics
- Retention
- AI product