Made with pathfol.com

Example. Sofia Alvarez is not a real person. This page shows a template.

In bloom · Mexico City

SofiaAlvarez

Product lead on Notion AI onboarding

Sofia Alvarez
17+years experience
1projects shipped
3companies
2milestones

Roots

Sofia ships products that already have a market. Mercado Pago in Mexico, Uber Eats after Sloan, and the first-run experience around Notion AI.

The vine

Everything that took root.

  1. Education

    2009-2014

    B.S. Industrial and Systems Engineering

    Tecnológico de Monterrey · Monterrey

    Ingeniería Industrial y de Sistemas at Tec de Monterrey. Capstone on queue times for a campus service desk.

    • Campus Monterrey
    OperationsStatisticsTecnológico de Monterrey ↗
  2. Work

    2014-2017

    Associate Product Manager

    Mercado Libre · Mexico City

    Associate product manager on Mercado Pago in Mexico. In-person payments for merchants: the QR code a buyer scans at the counter.

    • Shipped Mercado Pago QR for Mexican merchants
    • Defined the receipt screen a cashier could read in a shop
    PaymentsSMBProductMercado Pago México ↗
  3. Achievement

    2016-2016

    Mercado Pago QR in Mexico

    Mercado Pago · Mexico City

    Mercado Pago’s QR let a buyer pay a Mexican merchant from the Mercado Pago app. Sofia owned the merchant setup flow.

    • Merchant activation measured in the first week of the pilot
    QR paymentsMercado Pago ↗
  4. Education

    2017-2019

    MBA

    MIT Sloan School of Management · Cambridge, Massachusetts

    MBA at MIT Sloan. Enterprise Management track, with a product lab on marketplace liquidity.

    • Enterprise Management track
    StrategyMarketplacesMIT Sloan ↗
  5. Work

    2019-2022

    Product Manager, Uber Eats

    Uber · Mexico City

    Product manager for Uber Eats in Mexico. Restaurant onboarding and the pickup instructions a courier sees on the street.

    • Shortened restaurant onboarding for new Eats partners in Mexico City
    • Rewrote pickup notes so couriers could find a counter without calling
    MarketplacesLogisticsOnboardingUber Eats ↗
  6. Course

    2021-2021

    Product Strategy

    Reforge · Remote

    Reforge’s Product Strategy program, taken while at Uber. Used the retention work on a cohort of new Eats restaurants.

    RetentionStrategyReforge ↗
  7. Work · Now

    2022-Now

    Product Lead

    Notion · Mexico City

    Product lead on first-run for Notion AI. The empty page, the first prompt, and the moment a new person understands the assistant is in the document.

    • Owns onboarding for Notion AI’s public release
    • Shipped localized empty states for Spanish-language workspaces
    AI productOnboardingWritingNotion AI ↗
  8. Achievement

    2023-2023

    Notion AI public release

    Notion · Mexico City

    Notion AI opened to the public in early 2023. Sofia led the onboarding path: the first prompt, the examples, and the upgrade screen.

    • Spanish empty states shipped in the same release window

What grew

Raised from seed.

2024

Andén

Independent · Mexico City

A wayfinding study of the Mexico City Metro. Station names, line colors, and the signs a visitor actually reads on the platform.

  • Field notes from Línea 1, Línea 2, and Línea 3
WayfindingResearchMetro CDMX ↗

In the soil

  • Strategy
  • Marketplaces
  • Onboarding
  • Operations
  • Statistics
  • Payments
  • SMB
  • Product
  • QR payments
  • Logistics
  • Retention
  • AI product
Sofia Alvarez, example · pathfol.com