Gallery · Paris
Léo Moreau
Brand director for Louis Vuitton
Léo Moreau
Paris
17+
years experience
1
projects shipped
3
companies
2
milestones
Wall text
Léo shapes how a house speaks in public. Strategy at Publicis, brand for Airbnb in France, and now the campaigns that carry Louis Vuitton out of Avenue Montaigne.
On the wall
Maison Index
Project · 2023-Now
A private index of how LVMH maisons describe themselves in public: one page per house, updated when a campaign changes the line.
Catalog
- 012009-2012
Master in Communication
Education · Sciences Po · Paris
École de la communication at Sciences Po Paris. Memoir on how luxury houses use the fashion show as a media object.
- School of Communication, Sciences Po Paris
- 022012-2016
Strategic Planner
Work · Publicis Conseil · Paris
Planner at Publicis Conseil. Brand platforms for French consumer clients, from the brief through the line the film had to carry.
- Wrote the platform for a national retail relaunch
- Sat with creative and media on the same team
- 032016-2019
Brand Manager, France
Work · Airbnb · Paris
Brand manager for Airbnb in France. Launched Experiences locally and kept the brand voice consistent across host stories and paid media.
- Led the French rollout of Airbnb Experiences
- Built the host-story series used in French campaigns
- 042016-2016
Airbnb Experiences in France
Achievement · Airbnb · Paris
Airbnb Experiences launched in 2016. Léo ran the French brand launch: the hosts, the film, and the paid placements in Paris.
- Launch film shot with three Paris hosts
- 052019-Now
Brand Director
Work · Louis Vuitton · Paris
Brand director at Louis Vuitton, inside LVMH. Campaigns, collaborations, and the rules for how the name appears outside the store.
- Owns brand guidelines for global collaborations
- Coordinated the public brand system for the Louis Vuitton × Nike Air Force 1 release in June 2022
- 062020-2020
Marketing & Business Development
Course · HEC Paris Executive Education · Jouy-en-Josas
A short executive program at HEC Paris, taken during the first year at Louis Vuitton. How a maison grows a clientele without diluting the name.
Luxury managementHEC Paris - 072022-2022
Louis Vuitton × Nike Air Force 1
Achievement · Louis Vuitton · Paris
The Louis Vuitton × Nike Air Force 1, designed with Virgil Abloh’s studio, was released in June 2022. Léo ran the brand guidelines for the drop.
- Release dated June 2022
CollaborationLouis Vuitton
Materials
Writing · Brand · Strategy · Planning · Campaigns · EMEA · Launch · Film · Luxury · Collaborations · Guidelines · Luxury management